DARREN REEVES

10 Years of Experience

Visual Problem Solver

Based in Maryland

Corpay

Brand Identity, Art Direction, Social Content

Corpay

Brand Identity, Art Direction, Social Content

Luxury Homes International

Brand Identity, Strategy, Creative Direction, Art Direction, Social Content, Merch Design, Innovation, Logistics

Luxury Homes International

Brand Identity, Strategy, Creative Direction, Art Direction, Social Content, Merch Design, Innovation, Logistics

The Reading Black Girls

Brand Identity, Strategy, Creative Direction, Social Content, Art Direction, Videography, Merch Design

The Reading Black Girls

Brand Identity, Strategy, Creative Direction, Social Content, Art Direction, Videography, Merch Design

Legacy Homes Loans

Brand Identity, Strategy, Art Direction

Legacy Homes Loans

Brand Identity, Strategy, Art Direction

Parks (Onward)

Brand Identity, Art Direction, Social Content

Parks (Onward)

Brand Identity, Art Direction, Social Content

About

I’m a Senior Graphic Designer and Art Director with over 10 years of experience creating thoughtful, strategic design systems that balance strong visual storytelling with clarity, purpose, and scalable brand impact.

My approach blends strategic thinking with creative execution, building distinctive brand identities, scalable design systems, digital concepts, and integrated campaigns that create clarity, consistency, and meaningful impact across every touchpoint.

Experience

Company

role

Year

Freelance

Digital Designer & Art Director

2026

Freelance

Digital Designer & Art Director

2026

Corpay

Senior Art Director

2022-2026

Corpay

Senior Art Director

2022-2026

luxury homes

Art Director

2020-2022

luxury homes

Art Director

2020-2022

legacy home loans

mareting director

2020-2021

legacy home loans

mareting director

2020-2021

parks

graphic designer

2019-2021

parks

graphic designer

2019-2021

Cushman & Wakefield

Contracted Freelance Designer

2021-2022

Cushman & Wakefield

Contracted Freelance Designer

2021-2022

Dead Horse Branding

Assitant Art Director

2018-2019

Dead Horse Branding

Assitant Art Director

2018-2019

Capabilities

Complete digital services delivering design, branding, and high-performance web solutions.

Brand Identity & Strategy

Shaping every visual decision around audience, positioning, perception, and long-term growth, creating cohesive identities that feel distinctive, relevant, and built to evolve.

Positioning

Identity

Guidelines

Architecture

Typography

Governance

Brand Identity & Strategy

Shaping every visual decision around audience, positioning, perception, and long-term growth, creating cohesive identities that feel distinctive, relevant, and built to evolve.

Positioning

Identity

Guidelines

Architecture

Typography

Governance

Creative Concepts

Developing concept-driven visual solutions that define how a brand communicates across platforms, translating strategy into cohseive digital experiences that strengthen recognition, relevance, and engagement.

Ideation

Art Direction

Moodboarding

Storytelling

Campaigning

Innovation

Creative Concepts

Ideation

Art Direction

Moodboarding

Storytelling

Campaigning

Innovation

Design Systems & Brand Implementation

Designing cohesive systems that turn individual brand elements into flexible, repeatable tools, ensuring consistency without limiting creative expression across applications.

Scalability

Templates

Rollout

Governance

Standards

Consistency

Design Systems & Brand Implementation

Designing cohesive systems that turn individual brand elements into flexible, repeatable tools, ensuring consistency without limiting creative expression across applications.

Scalability

Templates

Rollout

Governance

Standards

Consistency

Integrated Campaign & Cross-Channel Design

Translating strong creative concepts across digital and physical touchpoints, ensuring each execution feels tailored to its medium while remaining visually and strategically connected.

Omnichannel

Adaptation

Experiential

Activation

Production

Optimization

Integrated Campaign & Cross-Channel Design

Translating strong creative concepts across digital and physical touchpoints, ensuring each execution feels tailored to its medium while remaining visually and strategically connected.

Omnichannel

Adaptation

Experiential

Activation

Production

Optimization

What PEOPLE say

Perspectives from clients who have experienced the strategic value and creative impact of my work, alongside colleagues who can speak to the leadership, collaboration, and integrity I bring to every engagement.

Emily Ashby Kinney

Coworker | Graphic Designer — Parks

Darren is a brilliant graphic designer and his creativity goes well beyond any bounds I have ever seen. He contributed to the marketing team by designing graphics for targeted print and social media, assisting with photography, and developing brand messaging and marketing materials for the larger Parks brand.

Emily Ashby Kinney

Coworker | Graphic Designer — Parks

Ty Briley

Director of Creative — Corpay

Brings strong creative thinking and precision to every website and brand project. Communicates clearly, works efficiently, and delivers polished, modern design solutions consistently, reliably

Ty Briley

Director of Creative — Corpay

Brings strong creative thinking and precision to every website and brand project. Communicates clearly, works efficiently, and delivers polished, modern design solutions consistently, reliably

Chynna Keys

Co-Founder of Community of Creatives

Since the creation of my organization, Darren has provided quality content for our team. From event flyers to social media collateral, he has a knack for executing vision flawlessly and efficiently and has helped attract many followers to our organization's page. I would be happy to work with him again!

Chynna Keys

Co-Founder of Community of Creatives